Vragen of iets delen?
info@medlandsparkstad.nl

Program Lines

To further strengthen and future-proof the Medlands region, three strategic program lines have been developed. These focus on critical themes such as workforce availability, strengthening the medtech sector, and optimizing infrastructure. Together, they form the foundation for sustainable economic growth, innovative collaboration, and social progress in the region.

1. Labor Market & Education
This program ensures a skilled workforce in a changing labor market. Key focus areas include:

  • Career Orientation,
  • Recruitment Campaigns, and
  • Employer Branding.

Goals include fostering collaboration between education and businesses, lifelong learning, and social and corporate innovation.

2. Communication & Branding
This program strengthens the medtech sector by promoting collaboration between businesses, education, and government. It aims to attract talent, partners, and investors while stimulating regional innovation, employment, and social impact.

Target groups include:

  • Governments,
  • Young talent,
  • Professionals,
  • Status holders,
  • Media, and
  • Medtech companies.


3. Infrastructure
A well-developed infrastructure is crucial for the efficient operation of Medlands. This program focuses on enhancing connectivity and accessibility. Key priorities include:

  • Improving logistics hubs,
  • Optimizing public transport and slow traffic routes, and
  • Reducing peak congestion on existing infrastructure, including cross-border connectivity.

Labor Market & Education

People are the heart of every company—whether in automation, supply chain logistics, or customer service. To maintain and grow business activity in the region, appropriate measures are needed.

Key Challenges:

Demographic shifts, such as an aging population and a decline in young workers, are reducing labor supply and student enrollment.
Technological innovations, including AI, robotics, and digitalization, are transforming job roles and merging different generations in the workplace.

Inclusive measures are essential to address these challenges and ensure a resilient and future-ready workforce.

Labor Market & Education

Labor Market & Education is structured around three key action lines:

  1. Career Orientation: Introducing young people—from primary school to higher education (HBO)—to educational and career opportunities within Medlands and the Parkstad region.
  2. Tailored Recruitment Campaigns: Targeted recruitment campaigns and activities tailored to the motivations of students, young professionals, senior high-quality professionals, and status holders.
  3. Employer and Regional Branding: Positioning Medlands as a leading force in talent and labor market development and Parkstad as an attractive place to live, work, and learn.

Concrete Goals:

  • Access to sufficient, well-trained professionals.
  • A strong knowledge infrastructure and close collaboration between the sector and education.
  • Lifelong learning and continuous professional development for employees.
  • Promoting social and corporate innovation within companies.

Communication & Branding

The communication & branding strategy of Medlands Parkstad aims to raise awareness about the collaboration between the Medtech sector, educational institutions, and governments in the Parkstad region. The ultimate goal is to attract partners, talent, and investors while supporting the growth of the medtech industry in the region. The strategy focuses on driving regional innovation, job creation, and broader societal impact.

Target Groups:

  • Governments looking to stimulate economic growth and infrastructure development in the region.
  • Young talent (students, young professionals) in the Netherlands and neighboring countries, encouraging them to pursue education and careers in Medtech.
  • Professionals in the Netherlands, the Euregion, and internationally who may return for a career in Medlands.
  • Status holders and immigrants, integrating them into society by offering job opportunities.
  • Local and regional labor market organizations, reinforcing the economic and social benefits of the alliance.
  • Media and influencers who can spread Medlands' story and its impact on the Medtech sector.
  • Medtech companies (national and international) seeking to benefit from a strong regional network.
  • Educational institutions that want to position themselves as partners in talent development.


Key Messages:

  • "Stronger Together for Global Impact" – Medlands Parkstad drives collaboration between Medtech companies, governments, and education to boost innovation and global Medtech advancements.
  • "Developing Talent for the Future of Medtech" – Close partnerships with educational institutions prepare young talent for Medtech careers, offering regional and international opportunities.
  • "Innovation from the Heart of Europe" – Parkstad is strategically located, offering a unique opportunity for Medtech innovation with direct access to international markets.
  • "Growing Medtech, Growing the Region" – The economic growth of the Medtech sector enhances the region’s livability, creating new opportunities for living, working, and learning.